Personal injury websites that load fast and get the call
A website for an injury firm has one job: turn a worried visitor into a contact your intake team can call back. Ours start at $400, one time, built around your case types, fast on a phone, and written to your bar's disclosure rules.
Case resultA Texas injury firm on the Golden package: +500% qualified case inquiries, top 3 in the map pack, 5 months.Read it
What a personal injury website needs
Six things we build into every injury firm site
Case-type architecture
A page for each case type you want, linked from a clear menu, so the person who searched "motorcycle accident lawyer" lands on the motorcycle page and not on a list of twenty practice areas.
Fast on a phone, on cellular
Light pages, compressed images, no autoplaying video. A slow page loses people who are already stressed and searching from a hospital hallway or a roadside.
Two easy ways to make contact
Your phone number and a short form on every page, in the same place every time. The first form step asks only what intake needs to call back.
Required disclosures, done right
The responsible lawyer's name and office, disclaimers your state requires on results and testimonials, and a clear note that contacting the firm does not create an attorney-client relationship.
Attorney pages with substance
Bar admissions, years in practice, the cases each lawyer handles, real photos. Claims like "expert" or "specialist" only where your state allows and the certification exists.
Built to rank from day one
Clean titles and headings, local business schema, location pages with real content, internal links between related case types, and a sitemap. SEO starts with the build, not after it.
The intake form: short first, details later
Someone filling out your form after a crash is often on a phone, in pain or worried about a family member. Ask for a name, a way to reach them and a sentence about what happened, then let intake gather the rest on the call. A long first step full of dropdowns about medical treatment and insurance loses people who would have signed.
Two notes protect the firm: a line telling people not to send confidential details through the form, and a clear statement that contacting the firm does not create an attorney-client relationship. We add both by default and adjust the wording to your state.
Pages that match how people search
Injured people search by what happened and where: "rear-ended on I-35 lawyer", "dog bite lawyer" plus a suburb, "Uber accident attorney" plus a city. The site is built so that each of those has an obvious page to land on. That structure is what lets SEO work later; see how we approach it on the personal injury lawyer SEO page.
from $400 one time
Quoted per project after we see your case types, offices and current site. You own the finished site, the domain and every page. No monthly lock-in for the build.
- Case-type and location pages
- Mobile-first, fast load
- Intake-friendly contact form
- Bar-required disclosures
- Redirects from your old site
- Local business schema
After launch
Pair it with an SEO package
A new site gives you the structure. Rankings come from the work after it: links, local signals, more case-type pages. Most firms pair a build with a package; the Golden tier ($235 a month) is the one the Texas firm in our case results ran.
- Silver$125/mo
- Golden$235/mo
- Platinum$325/mo
- Titanium$575/mo
FAQ
Personal injury website questions
How much do lawyers pay for websites?
Anything from a few hundred dollars for a template to tens of thousands for a custom build with ongoing retainers. Our injury firm websites start at $400, one time, and we quote each project after seeing what you need: how many case types and offices, Spanish pages, and whether we are rebuilding an existing site. You own the site outright.
Will a new website hurt our current rankings?
It can if the move is careless. We map every existing URL to its new page with permanent redirects, keep the content that ranks, and check the old address list after launch. Done that way, a rebuild usually protects what you have and gives the new pages a better chance. We never change your domain unless you ask.
Do you write the content for the website?
We can. Case-type pages and location pages written for injury firms are part of our content plans, from $44 a month for four pieces of 1,000 words. Your lawyers review and approve every page before launch, since the firm is responsible for its own advertising. Or bring your own copy and we build around it.
Can you add a settlement calculator or case value tool?
We usually advise against it. A tool that implies what a case is worth can create unjustified expectations, which is the kind of communication Rule 7.1 targets, and many states are stricter. A plain page explaining what affects the value of a case, with no numbers promised, does the same job without the risk.
Want a second opinion on your current site?
Send us the address. The free SEO case review covers your site's speed, structure and contact paths as well as your rankings, in writing, within one business day.