/ 6 min read
How to Vet a Personal Injury SEO Agency: Questions, Red Flags, Contract Terms
Questions to ask a personal injury SEO agency, why ranking guarantees are a red flag, and the contract terms that decide who owns your site and your links.
Briefs
Briefs for injury firms
Specific, practical articles on search, the map pack, leads, advertising and the bar rules that shape all of them. Written for partners and marketing leads at personal injury firms. A new brief every Thursday.
/ 6 min
Shared vs Exclusive Personal Injury Leads: Who Else Got the Call
How shared and exclusive injury leads differ, what the speed-to-lead race does to intake, which refund terms to read, and what to ask any vendor.
Personal injury leads
/ 5 min
Reading a Personal Injury SEO Quote: What Each Line Item Should Buy
How to read an injury SEO quote: the pricing models agencies use, what guest posts and Web 2.0 links really are, and what a price cannot tell you.
Pricing
/ 5 min
What a Personal Injury Website Needs Before It Can Convert a 2 a.m. Visitor
A checklist for injury firm websites built for the late-night phone visitor: fast mobile pages, a short form, case-type paths and rule-safe trust signals.
Personal injury websites
/ 5 min
Google Ads vs SEO for Personal Injury Firms When a Click Costs $200 or More
Real October 2026 Google Ads click costs for injury searches, what they mean for cost per signed case, and when paid search earns a place next to SEO.
Personal injury advertising, compared
/ 6 min
Asking Clients for Google Reviews Without Breaking Your State Bar's Rules
When to ask injury clients for Google reviews, why incentives and review gating cause trouble, and what to check with your state bar before asking.
Local SEO for personal injury lawyers
/ 6 min
Case-Type Pages That Rank: Car, Truck, Motorcycle and Slip-and-Fall Without Copy-Paste
What makes a car, truck, motorcycle or slip-and-fall page specific enough to rank, from evidence and insurers to local roads, without copy-paste.
Personal injury lawyer SEO
/ 5 min
How Long Does SEO Take for a Personal Injury Firm?
What usually moves first in personal injury SEO, what takes longer, and why your timeline depends on your metro, your competitors and your starting point.
Personal injury lawyer SEO
/ 6 min
The Contingency Economics Behind Injury Firm Spending, and One Number to Judge It By
Why contingency fees push injury firms to outspend other practices on marketing, and the cost per signed case number that compares every channel.
Personal injury advertising, compared
/ 6 min
Google Business Profile for Personal Injury Firms: Categories, Service Areas, Second Offices
How an injury firm should set Google Business Profile categories, service areas and second offices, plus the setup errors that get profiles suspended.
Local SEO for personal injury lawyers
/ 5 min
Price per Lead vs Price per Signed Case: The Sign-Rate Math
Per-lead and per-signed-case offers look different until you run your own sign rate through them: the formula, a worked example, and the rules.
Personal injury leads
/ 6 min
How Injured People Search for a Lawyer, and Where Your Firm Shows Up
The searches people make between a crash and a call to a lawyer, in the order they tend to make them, and which ones an injury firm can own.
Personal injury lawyer SEO
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Tell us the case types you want and the counties you take them from. A written review lands in your inbox by the next business day: where you stand, who holds the map pack and page one, and the first three things we would change. No call unless you ask for one.