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Cost per signed case, channel by channel
Every marketing channel an injury firm uses ends in the same place: a signed case, or not. Enter what you spend and what you sign through each channel and see the cost per case side by side, plus what share of your average fee it takes. Nothing you type leaves this page.
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- TV and radio $4,000
$20,000 a month, 5 signed (your spend and signed cases). 40% of your average fee
- Billboards $6,000
$6,000 a month, 1 signed (your spend and signed cases). 61% of your average fee
- Google Ads $10,417
$20,000 a month, 1.9 signed (80 clicks x 12% contact x 20% signed). 105% of your average fee
- Bought leads $3,750
$9,000 a month, 2.4 signed (30 leads x 8% signed). 38% of your average fee
- SEO (Golden) $118
$235 a month, 2 signed (package price and your own estimate of signed cases). 1% of your average fee
A model, not a forecast. It divides what you spend by what you sign, nothing more. Example numbers are filled in; replace them with your own.
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Get a free SEO case reviewHow the calculator works
- Average fee is your average case value times your fee percentage. Use the average for the case type you're comparing; auto, truck and premises cases differ a lot.
- TV, radio and billboards divide monthly spend by the signed cases you attribute to them. If you don't track sources, start with a "how did you hear about us" field on every intake.
- Google Ads works out spend (cost per click times clicks) and signed cases (clicks times contact rate times sign rate).
- Bought leads works out spend (price times leads) and signed cases (leads times sign rate).
- SEO uses the package price and your own estimate of signed cases from search. We don't predict that number; rankings take months and depend on your market.
The filled-in numbers are examples, chosen only so the tool shows something on load. They are not industry averages. For a breakdown of each channel's pricing and the bar rules that apply, see personal injury advertising, compared, and for bought leads in detail, personal injury leads.
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Tell us the case types you want and the counties you take them from. A written review lands in your inbox by the next business day: where you stand, who holds the map pack and page one, and the first three things we would change. No call unless you ask for one.