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What your organic clicks would cost as ads
Injury searches carry some of the highest click prices in Google Ads. Enter how many organic clicks you get (or want) for each search, and see what the same traffic would cost if you bought it. The cost per click for each search is prefilled from US Google Ads data for October 2026, and you can change any of them.
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| Search | Cost per click ($) | Organic clicks a month | As ads |
|---|---|---|---|
| car accident lawyers | $9,840 | ||
| truck accident lawyer | $5,090 | ||
| motorcycle accident lawyer | $1,980 | ||
| rideshare accident lawyer | $0 | ||
| uber accident lawyer | $0 | ||
| slip and fall lawyer | $1,310 | ||
| wrongful death lawyer | $615 | ||
| dog bite lawyer | $620 | ||
| personal injury lawyer | $5,130 | ||
| accident lawyer near me | $0 | ||
| workers comp lawyer | $0 |
Default prices: US Google Ads cost per click, October 2026 (DataForSEO). Clicks are example values.
- A month, as ads
- $24,585
- A year, as ads
- $295,020
- Organic clicks a month
- 98
Those clicks would cost about 105x the Golden package price, every month, as ads.
A model, not a forecast. It prices clicks at ad rates; it doesn't predict how many clicks you will get or how many become cases. Real costs per click vary by city, time and competition.
See which of these searches your site could rank for, and who holds them today.
Get a free SEO case reviewWhere the numbers come from
Costs per click are national US figures from DataForSEO's Google Ads data, pulled in October 2026 for the searches injured people make. Real prices vary by city, by time of day and by how many firms are bidding, and they change month to month. Treat them as a starting point and replace them with your own Google Ads figures if you run ads.
Your organic clicks are in Google Search Console under Performance, filtered by query. If you don't have Search Console set up, the free SEO case review includes a look at which searches your site appears for today.
What the result means, and what it doesn't
The total is what the same visitors would cost as ads. It is not a promise that ranking brings that many clicks, and clicks are not cases: your contact and sign rates decide that. To go from clicks to signed cases and compare channels, use the cost per signed case calculator. How we rank injury firms for these searches is on the personal injury lawyer SEO page.
Next exit: a free SEO case review
Tell us the case types you want and the counties you take them from. A written review lands in your inbox by the next business day: where you stand, who holds the map pack and page one, and the first three things we would change. No call unless you ask for one.