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Case result / Local roofing contractor

A Florida contractor takes the #1 map pack spot

A Florida roofer on the Golden package, March to September 2025: qualified leads up 600%, #1 in the Map Pack, page one for 15+ local keywords.

qualified leads for high-value jobs
+600%
qualified leads for high-value jobs
map pack spot in its city
#1
map pack spot in its city
local searches ranking on page one
15+
local searches ranking on page one
homeowner visits from organic search
+400%
homeowner visits from organic search
Drone view straight down on a city intersection at dusk, crosswalks and lane arrows

Before

A skilled local roofer with happy customers and almost no online presence. It averaged 3 to 4 phone inquiries a week, mostly small, low-profit repairs, while larger competitors with longer online histories held the local results.

The site had thin content and a weak backlink profile. The Google Business Profile was incomplete and had very few reviews.

What we did

  1. Hyperlocal keywords

    We targeted service and place together, terms shaped like "[City] roof replacement" and "emergency roof repair [Neighborhood]", where the high-value jobs come from.

  2. Google Business Profile rebuild

    The listing was rebuilt with geo-tagged photos, detailed services and a full Q&A section.

  3. Citations

    We built and cleaned up citations across the major home-service directories, Yelp, Angi and Houzz among them.

  4. Review process

    A simple, repeatable way for happy customers to leave Google reviews.

The results

  • +600% qualified leads for high-value jobs
  • #1 map pack spot in its city
  • 15+ local searches ranking on page one
  • +400% homeowner visits from organic search

What it means for a personal injury firm

The map pack weighs a law firm's profile, citations and reviews the way it weighed this contractor's. For a firm the directories change (Avvo, Justia, FindLaw, Martindale and the state bar listing instead of Angi and Houzz), and the review process has to fit the bar's rules, but the work is the same work.

It is a clean example of what a Golden campaign does to a map pack position over six months.

The client is anonymous, and the figures are the campaign's own. Results depend on the market, the competition and the starting point. See how the work applies to injury firms on the personal injury lawyer SEO page.

Real campaigns, anonymous clients

Other case results

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