A Texas injury firm moves into the top 3 of the map pack
A Texas injury firm on the Golden package, January to May 2025: qualified case inquiries up 500%, top 3 in the map pack, organic traffic up 350%.
- qualified case inquiries
- +500%
- qualified case inquiries
- in the local map pack
- Top 3
- in the local map pack
- organic traffic from relevant local searches
- +350%
- organic traffic from relevant local searches
- January to May 2025
- 5 mo
- January to May 2025
Before
The firm was not starting from zero. Its website already brought in 45 to 50 inquiries a week, and its courtroom record was strong. The problem was who it lost to: larger multi-practice firms with bigger marketing budgets held the map pack and the top organic spots for the case types it wanted most, car accidents and wrongful death.
Under the surface, the site lacked local relevance signals and the link authority to beat those firms, and its Google Business Profile was poorly optimized. In personal injury that matters more than in most practices: the map pack is where a lot of injured people make first contact.
What we did
Local SEO audit
We audited the Google Business Profile, the firm's citations across directories, and the backlink profiles of the competitors ranking above it, to find where each of them was weak and where the firm was.
Hyperlocal optimization
The service pages were rewritten with geo-targeted content for the firm's actual service area and given local business schema markup. The keyword targets were the ones that signal urgent need and serious cases, phrases like "truck accident lawyer" and "wrongful death attorney", rather than broad informational terms.
Citations and authority
We cleaned up and built citations so the firm's name and details matched across the major legal and local directories, and secured high-authority backlinks to the pages that needed them.
Reviews
We set up a way to ask satisfied clients for reviews, which feeds both map pack position and the trust a prospective client sees before calling.
The results
- +500% qualified case inquiries
- Top 3 in the local map pack
- +350% organic traffic from relevant local searches
- 5 mo January to May 2025
What it means for a personal injury firm
A personal injury firm in a metro market on the Golden package, over five months: the practice and the tier most firms reading this start from. Your market, your competitors and your intake shape your own result.
Two details are worth copying. The keyword targets were case types with real fee value, not traffic for its own sake. And the review requests were part of the plan from the start; for your firm they have to follow your state bar's rules on testimonials, which we build in.
The client is anonymous, and the figures are the campaign's own. Results depend on the market, the competition and the starting point. See how the work applies to injury firms on the personal injury lawyer SEO page.
Real campaigns, anonymous clients
Other case results
Local roofing contractor / Florida
+600%
qualified leads for high-value jobs
A Florida contractor takes the #1 map pack spot
Golden / March to September 2025
Window tinting company / California, statewide
5 to 280+
weekly leads
City-by-city pages take a California business from 5 leads a week to 40+ a day
Golden + content writing / February to July 2025
B2B SaaS, project management software / Washington state
+1200%
demo sign-ups a month
A Washington software company outgrows the category giants over two years
Platinum + content writing / January 2023 to January 2025
Next exit: a free SEO case review
Tell us the case types you want and the counties you take them from. A written review lands in your inbox by the next business day: where you stand, who holds the map pack and page one, and the first three things we would change. No call unless you ask for one.