A Washington software company outgrows the category giants over two years
A Washington B2B SaaS company on Platinum plus content, January 2023 to January 2025: monthly demo sign-ups up 1200%, organic traffic up 800%.
- demo sign-ups a month, from 10 a day to 120+
- +1200%
- demo sign-ups a month, from 10 a day to 120+
- visits from organic search
- +800%
- visits from organic search
- rankings on the searches that convert best
- Top 3
- rankings on the searches that convert best
- January 2023 to January 2025
- 2 yr
- January 2023 to January 2025
Before
A good product with stagnant organic growth, in a category dominated by Asana and Trello and their marketing budgets. The site had little domain authority and technical SEO problems that held back the content it did have.
What we did
Competitive gap analysis
We worked out which high-value keyword groups the big competitors were under-serving.
Content for buyers
Long-form comparison and "alternative to" articles aimed at people close to a decision, plus a programmatic content plan.
Authority links
Outreach that earned backlinks from established marketing and business blogs.
Conversion tracking
Specific conversion goals were set up and monitored so the campaign was judged on sign-ups, not traffic.
The results
- +1200% demo sign-ups a month, from 10 a day to 120+
- +800% visits from organic search
- Top 3 rankings on the searches that convert best
- 2 yr January 2023 to January 2025
What it means for a personal injury firm
This campaign faced the situation many injury firms face: a smaller player against competitors with far bigger budgets. For an injury firm, that is the firm on every billboard in town. The answer was the same one we use for firms: find the specific searches the big spender isn't covering, write better pages for them than anyone else has, and keep at it long enough to compound.
Two years, not two months. Content-led SEO is slower than a map pack campaign and lasts longer.
The client is anonymous, and the figures are the campaign's own. Results depend on the market, the competition and the starting point. See how the work applies to injury firms on the personal injury lawyer SEO page.
Real campaigns, anonymous clients
Other case results
Personal injury law firm / Texas, major metro
+500%
qualified case inquiries
A Texas injury firm moves into the top 3 of the map pack
Golden / January to May 2025
Local roofing contractor / Florida
+600%
qualified leads for high-value jobs
A Florida contractor takes the #1 map pack spot
Golden / March to September 2025
Window tinting company / California, statewide
5 to 280+
weekly leads
City-by-city pages take a California business from 5 leads a week to 40+ a day
Golden + content writing / February to July 2025
Next exit: a free SEO case review
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